It’s safe to say that on this team, science meets social. Our collective passion for creating enjoyable cannabis experiences is matched only by a love of measurable results.

Curious about what we’re up to? Get in touch.

Keenan Pascal
Co-Founder & Chief Executive Officer

Keenan’s true role is as our Token networker, but he backs it with a range of finance and consulting experience, a BComm and an MBA. As CEO Keenan does whatever needs doing, with a special focus on operations and financing.

Jamie Shtay
Director of Development

His vast experience in real estate, IT and hospitality is why we’re lucky to have Jamie on our team, but it’s his hospitable nature that makes him our Token host. Jamie drives all retail development and keeps an eye on brand recognition.

Carla Mitchell
Director of Communications

Our Token wordsmith leads public relations, investor relations and all other communications initiatives. Carla followed a BA with agency and freelance communications experience.

Lauren Berkman
Director of Sales & Marketing

Lauren leads sales development and marketing strategy and is a self-proclaimed lover of data, which makes her our Token analyst. Her experience in digital marketing across North America pairs with a BA Econ and an MBA.

Chad Gendall
Project Manager

Chad manages project builds and producer relations, making him our Token constructor. As a Certified Engineering Technologist and LEED Green Associate, Chad combines industrial construction know-how with an expertise in all things cannabis and hemp.

Mario Castillo Picon
Research Scientist

As our Token scientist, Mario works on product development, research and formulation. With a BSci in Nutrition and Food Science, Mario is accomplished in food products and sensory science with expertise in compliance and laboratory testing.

Richelle Volk
Community Manager

Richelle leads customer experience, bringing us her talent and enthusiasm for community engagement. After a BA Honours and roles in government and non-profit, Richelle joins the team to build up and take care of our community as the Token ambassador.